DRTV, Web Content, Digital Paid Media, Newsletters & More
“Emergency Response” | ASPCA
“Emergency Response” was created as a centerpiece direct response television spot for an emergency fundraising campaign in 2017. That year, the ASPCA’s traditional on-air creative was fatiguing, as much of the raw material we used to tell our stories was years old, and audiences had seen it all before.
During the highly active 2017 hurricane season, my team and I embedded with an animal care emergency response unit for two months, traveling to impacted areas and telling rescue stories in real time, including posts in social, livestreaming and more. This piece was shot, edited, booked for ad units and aired in real time during the recovery efforts post-Hurricane Harvey in Texas. The rapid response and resonant personal story and endorsement helped make this fundraising effort one of the most impactful in ASPCA history.
“Home-Field Advantage” | Tipico Sportsbook
As Tipico Sportsbook prepared to launch in Ohio in 2023, we were facing an uphill battle with better-funded, more established competitors in the sports betting space.
To counter what we saw as bland, cookie-cutter creative from international competition, our launch campaign was designed to evoke the home-field advantage that Ohio sports fans are famous for, and was combined with promotions that played on the kind of local folklore and knowledge we knew Ohioans would respond to.
When legalized betting finally launched in Ohio on Jan. 1, 2023, the market tripled the revenue of Tipico’s US business virtually overnight.
Copy: Matt Hampton, James Reynolds. Art: Tiffany Vedua, Haley Thimmel
Copy: James Reynolds. Art: Vegas Kings
“Posterize Your Parlay” | Tipico Sportsbook
We introduced a “fire” concept to welcome the 2022 NBA season and saw an immediate lift among basketball bettors.
Copy: Matt Hampton. Art: Tiffany Vedua
“Built For This” | Tipico Sportsbook
Tipico’s 2022 World Cup campaign focused on the company’s European pedigree - and world-class betting offerings.
Podcast Producer/Editor “Management Matters”
High-impact guests from the worlds of government, politics, public service and more, Management Matters is a Top 25% audience podcast in our provider network.
Management Matters w/ James-Christian Blockwood
The National Academy of Public Administration’s incoming CEO was looking for a way to highlight organizational credibility as a nonpartisan nonprofit, connect the organization’s large, impressive fellowship to a wider audience, and importantly, generate revenue.
We brought in high-profile guests like presidential candidate and former governor Martin O’Malley, pollster Frank Luntz, Congresswoman Donna Shalala, and introduced a format designed to let these experts go in-depth on important, newsy topics. It has become a top 20% podcast on the Buzzsprout platform, and recently secured a long-term sponsorship and production agreement with ConcourseAI.
“Fellow Impact” | National Academy of Public Administration
The spot below was designed to showcase the leaders among the National Academy of Public Administration’s Fellowship during election season, 2024.
“COVID-19 Response Email” | Doctors Without Borders
Emergency fundraising took on a challenging new dimension during the later pandemic, as globally deployed teams required varying levels of support - often for months or years at a time. To keep long-time supporters engaged and encourage year-round giving, we focused on different kinds of campaigns as the COVID-19 crisis evolved. In the above example, we launched educational modules that focused on ensuring vaccines and prevention measures weren’t concentrated among the wealthiest nations as media focus moved to the war in Ukraine.
Copy: Matt Hampton.
Branded Mask Email Campaign | Doctors Without Borders
Our 2021/22 “Thank You” gift for donors was a branded N95 mask pack, the most popular since we debuted a tote bag in 2009.
"2020 Annual Report” | Doctors Without Borders
Doctors Without Borders compiles an annual report to honor significant donors and highlight important work throughout the year. The 2020 Annual Report took on special significance, as it documented the start of the COVID-19 pandemic response, a global undertaking that required the coordination of thousands of members and generated millions of dollars in new funding.
