paid media & special content

“Posterize Your Parlay” | Tipico Sportsbook

We introduced a “fire” concept to welcome the 2022 NBA season and saw an immediate lift among basketball bettors.

Branded Mask Email Campaign | MSF

Our 2021/22 “Thank You” gift for donors was a branded N95 mask pack, the most popular since we debuted a tote bag in 2009.

“Built For This” | Tipico Sportsbook

Tipico’s 2022 World Cup campaign focused on the company’s European pedigree - and world-class betting offerings.

“Emergency Response” | ASPCA

The above spot was created as a centerpiece direct response television spot for an emergency fundraising campaign. It was shot, edited and aired in real time during a response to multiple hurricanes in the southern US in 2017.

“COVID-19 Response Email” | MSF

Emergency fundraising took on a challenging new dimension during the later pandemic, as globally deployed teams required varying levels of support - often for months or years at a time. To keep long-time supporters engaged and encourage year-round giving, we focused on different kinds of campaigns as the COVID-19 crisis evolved. In the above example, we launched educational modules that focused on ensuring vaccines and prevention measures weren’t concentrated among the wealthiest nations as media focus moved to the war in Ukraine.

“Home-Field Advantage” | Tipico Sportsbook

As Tipico Sportsbook prepared to open in Ohio in 2023, our launch campaign was designed to evoke the home-field advantage that Ohio sports fans are famous for - and now can enjoy when betting on their local favorites.

"2020 Annual Report” | MSF

Doctors Without Borders compiles an annual report to honor significant donors and highlight important work throughout the year. The 2020 Annual Report took on special significance, as it documented the start of the COVID-19 pandemic response, a global undertaking that required the coordination of thousands of members and generated millions of dollars in new funding.